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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-criteo-audiences/index.md
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Criteo Audiences (Actions) enables advertisers to send Segment Persona Audiences to Criteo using Criteo's Audience API.
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By using Segment's Persona Audiences with Criteo, you have the opportunity to get traffic and drive conversions from new and existing customers as well as re-engaging existing customers with hyper-relevant ads that promote product discovery.
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By using Segment's Persona Audiences with Criteo, you can increase traffic and drive conversions with hyper-relevant ads that promote product discovery.
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## Benefits of Criteo Audiences (Actions)
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This integration creates a direct connection between Segment and Criteo for a higher match rate of email identifiers. Other benefits include:
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Benefits of the Critero Audiences (Actions) destination include:
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-**Improved email matching**: This integration creates a direct connection between Segment and Criteo for a higher match rate of email identifiers.
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-**Fewer settings**: Unlike Criteo's Filter destination, this destination doesn't require any custom copy and paste code. You only need the Advertiser ID and the Criteo API credentials.
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### Prerequisites:
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Before connecting to the Criteo Audiences (Actions) destination, you must create a Criteo API Marketing Solutions app to generate your app credentials (client ID and secret) as per the guidelines in [Criteo's Developer's Portal](https://developers.criteo.com/marketing-solutions/docs/onboarding-checklist).
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Before connecting to the Criteo Audiences (Actions) destination, you must create a Criteo API Marketing Solutions app to generate your app credentials (client ID and secret) as per the guidelines in [Criteo's Developer's Portal](https://developers.criteo.com/marketing-solutions/docs/onboarding-checklist){:target="_blank"}.
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You will also need your Criteo Advertiser ID. Please reach out to your Criteo Account Strategist to get this ID.
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10. Go to your **Personas** space and click the **Audiences** tab. Select the source audience that you want to send to your Criteo Audiences destination.
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11. Click **Add Destinations** and select the Criteo Audience destination you created. On the settings that appear on the right-hand side, toggle the **Send Track** option on and disable **Send Identify**. Click **Save**.
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11. Click **Add Destinations** and select the Criteo Audience destination you created. In the settings that appear on the right-hand side, toggle the **Send Track** option on and disable **Send Identify**. Click **Save**.
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Your Criteo destination is now ready to receive audiences, and your Persona audiences now reflect in your Criteo Advertiser dashboard. Please note that it takes approximately 12-24 hours for the number of identifiers to populate in Criteo's Management Center.
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