criteo doc edits

Author: stayseesong

src/connections/destinations/catalog/actions-criteo-audiences/index.md

@@ -7,60 +7,67 @@ id:
 ---
 {% include content/plan-grid.md name="actions" %}
 
-Criteo Audiences (Actions) enables advertisers to send Segment Persona Audiences seamlessly to Criteo using Criteo's Audience API.
+Criteo Audiences (Actions) enables advertisers to send Segment Persona Audiences to Criteo using Criteo's Audience API.
 
-By leveraging Segment's Persona Audiences with Criteo, you have the opportunity to get traffic and drive conversions from new and existing customer as well as re-engaging existing customers with hyper-relevant ads that promote product discovery.
+By using Segment's Persona Audiences with Criteo, you have the opportunity to get traffic and drive conversions from new and existing customers as well as re-engaging existing customers with hyper-relevant ads that promote product discovery.
 
-# Benefits of Criteo Audiences (Actions)
+## Benefits of Criteo Audiences (Actions)
 
-This new integration creates a direct connection between Segment and Criteo for a higher match rate of email identifiers.  
+This integration creates a direct connection between Segment and Criteo for a higher match rate of email identifiers. Other benefits include:   
 
-- **Fewer settings**: Unlike our Filter destination, this destination does not require any custom copy and paste code. All that is needed is Advertiser id and Criteo API credentials.
+- **Fewer settings**: Unlike Criteo's Filter destination, this destination doesn't require any custom copy and paste code. You only need the Advertiser ID and the Criteo API credentials.
 
-- **Criteo Audience**: creation on the Fly: You do not need a Criteo audience id as the audience gets created on the fly using the Personas audience name. That way audience segment names are consistent across the two platforms Segment and Criteo.
+- **Criteo Audience**: You don't need a Criteo audience ID as the audience gets created on the fly using the Personas audience name. This enables audience Segment names to be consistent across Segment and Criteo.
 
 - **Batching events and support for large audiences**: This destination supports batching which enables Criteo to receive large audiences without discrepancies.
 
-- **Near real time audience updates**: Actions destination helps Criteo receive real time events and add or remove users from Criteo audiences appropriately.
+- **Near real time audience updates**: Actions destination helps Criteo receive real-time events and add or remove users from Criteo audiences appropriately.
 
-# Getting Started
+## Getting Started
 
 ### Prerequisites:
 
-Before connecting to Criteo Audiences (Actions) destination, you must create a Criteo API Marketing Solutions app to generate your app credentials (client id and secret) as per the guidelines in [Criteo's Developer's Portal](https://developers.criteo.com/marketing-solutions/docs/onboarding-checklist).  
+Before connecting to the Criteo Audiences (Actions) destination, you must create a Criteo API Marketing Solutions app to generate your app credentials (client ID and secret) as per the guidelines in [Criteo's Developer's Portal](https://developers.criteo.com/marketing-solutions/docs/onboarding-checklist).  
 
 You will also need your Criteo Advertiser ID. Please reach out to your Criteo Account Strategist to get this ID.
 
 ### To Add the Criteo Audiences Destination:
 
-1. From your Segment workspace, go to **Connections > Catalog** and click Destinations.
+1. From your Segment workspace, go to **Connections > Catalog** and click **Destinations**.
 
 2. Search for **Criteo Audiences** in the Destinations Catalog and select the destination.
 
-3. Click **Configure Criteo Audiences** in the top-right corner of the screen.
+3. Click **Configure Criteo Audiences**.
 
-4. Source should be your **Personas** space as this destination only supports sending Personas Audiences to Criteo.
+4. Choose your **Personas** space for the Source as this destination only supports sending Personas Audiences to Criteo.
 
-5. On the **Settings** tab, name your destination appropriately, for example, Criteo audiences – <audience name>. Enter your Criteo Advertiser ID, API client id and client secret. Hit **Save Changes**.  
+5. On the **Settings** tab, name your destination. For example, Criteo audiences – <audience name>.
 
-6. In the **Mappings** tab, click **New Mapping** and select **Add Users to Audience**. Do not change any defaults. Under **Configure Actions Fields**, set **Enable Batching** to **Yes** and hit **Save**.  
+6. Enter your Criteo Advertiser ID, API client ID and client secret.
 
-7. Repeat the same process for **Remove Users from Audience**.
+7. Click **Save Changes**.  
 
-8. **Enable** both mappings. You can then **Enable** the destination from **Settings** tab.
+8. In the **Mappings** tab, click **New Mapping** and select **Add Users to Audience**. Don't change any defaults.
 
-9. You can now go to your **Personas space > Audiences** tab and select the source audience that you want to send to your newly created Criteo Audiences destination.
+9. Under the **Configure actions fields**, set **Enable Batching** to *Yes* and click **Save**.  
 
-10. Click **Add Destinations** and select the newly created destination. On the settings that appear on the right-hand side, toggle **Send Track** option on and disable **Send Identify**. Hit **Save**.  
+7. Repeat steps 8 and 9 for **Remove Users from Audience**.
 
-Your Criteo destination should be ready to receive audiences!
-Your Persona audiences will reflect in your Criteo Advertiser dasboard. Please note that it will take approximately 12-24 hours for the number of identifiers to populate in Criteo's Management Center
+8. **Enable** both mappings.
+
+9. Go to the **Settings** tab and **Enable** the destination.
+
+10. Go to your **Personas** space and click the **Audiences** tab. Select the source audience that you want to send to your Criteo Audiences destination.
+
+11. Click **Add Destinations** and select the Criteo Audience destination you created. On the settings that appear on the right-hand side, toggle the **Send Track** option on and disable **Send Identify**. Click **Save**.  
+
+Your Criteo destination is now ready to receive audiences, and your Persona audiences now reflect in your Criteo Advertiser dashboard. Please note that it takes approximately 12-24 hours for the number of identifiers to populate in Criteo's Management Center.
 
 > warning ""
 > **NOTE**: Currently, you can only connect **ONE** personas audience to a single instance of Criteo Audience destination. If you have multiple audiences, repeat the above process to create a new Criteo audience destination and connect the audience to new destination each time.
 
 {% include components/actions-fields.html %}
 
-# Legacy Destination
+## Legacy Destination
 
 Please discontinue use of the legacy Criteo destination. Follow the steps above to define your Segment Persona Audiences to be sent to Criteo.