prefer addon.moduleName as telemetry if one exists, otherwise fallback to packageName

.eslintrc.js

@@ -1,7 +1,7 @@
 module.exports = {
   root: true,
   parserOptions: {
-    ecmaVersion: 2017
+    ecmaVersion: 2019
   },
   env: {
     node: true,

lib/utils/get-module-path-for.js

@@ -18,12 +18,37 @@ for (let packagePath of packagePaths) {
   let packageDir = path.dirname(path.resolve(cwd, packagePath));
 
   if (pkg.keywords && pkg.keywords.includes('ember-addon')) {
-    ADDON_PATHS[packageDir] = pkg.name;
+    // build addon instance
+    ADDON_PATHS[packageDir] = getAddonPackageName(packagePath);
   } else if (isEmberCliProject(pkg)) {
     APP_PATHS[packageDir] = pkg.name;
   }
 }
 
+/**
+ * takes a package path and returns the runtime name of the addon.
+ *
+ * @param {String} packagePath the path on disk (from current working directory)
+ * @returns {String} The runtime name of the addon
+ */
+function getAddonPackageName(packagePath) {
+  const pkg = require(packagePath);
+  const entryPoint =
+    pkg['ember-addon'] && pkg['ember-addon'].main ? pkg['ember-addon'].main : 'index.js';
+
+  let moduleName = pkg.name;
+  try {
+    let entryModule = require(path.join(packagePath, entryPoint));
+    if (typeof entryModule.moduleName === 'function') {
+      moduleName = entryModule.moduleName();
+    }
+  } catch {
+    // do nothing, this falls back to using package name
+  }
+
+  return moduleName;
+}
+
 function isEmberCliProject(pkg) {
   return (
     pkg &&