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[Blitzllama](https://blitzllama.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} is a toolbox to collect and analyze in-app user feedback in real-time. The highly contextual and continuous user insights help product teams and leaders to build products faster with their users.
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This destination is maintained by Blitzllama. For any issues with the destination, [contact the Blitzllama Support team](mailto:tech@blitzllama.com).
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## Getting Started
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{% include content/connection-modes.md %}
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1. From the Destinations catalog page in the Segment App, click **Add Destination**.
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2. Search for **Blitzllama** in the Destinations Catalog, and select the **Blitzllama** destination.
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3. Choose which Source should send data to the Blitzllama destination.
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4. Go to the [Blitzllama dashboard](https://app.blitzllama.com/){:target="_blank"} and navigate to the **Connections** tab. Search for Segment, and click on the card to find and copy the **API key**.
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5. Enter the **API Key** in the Blitzllama destination settings in Segment.
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## Supported methods
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Blitzllama supports the following methods, as specified in the [Segment Spec](/docs/connections/spec).
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### Identify
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Send [Identify](/docs/connections/spec/identify) calls to identify users in Blitzllama. A trait in the Identify method maps to a single attribute in Blitzllama. For example:
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```js
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analytics.identify('userId123', {
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email:'john.doe@example.com'
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});
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```
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Segment sends Identify calls to Blitzllama as an `identify` event.
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### Group
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Send [Group](/docs/connections/spec/group) calls to associate users with existing or new cohorts in Blitzllama. For example:
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```js
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analytics.group("0e8c78ea9d97a7b8185e8632", {
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name:"Initech",
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employees:329
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});
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```
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Segment sends Groups calls to Blitzllama as a `group` event.
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