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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md
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name: 'Upload Enhanced Conversion (Legacy)'
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---
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The Google Ads destination allows users to upload [conversions](https://developers.google.com/google-ads/api/docs/conversions/upload-clicks){:target="_blank"}, [conversion adjustments](https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments){:target="_blank"}, and [customer match lists](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started){:target="_blank"} in a privacy-safe manner. Marketers can use this integration to re-engage users across Search, Shopping, Gmail, YouTube, and Display by combining conversion data with customer match lists for more effective targeting.
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The Google Ads destination lets you upload [conversions](https://developers.google.com/google-ads/api/docs/conversions/upload-clicks){:target="_blank"}, [conversion adjustments](https://developers.google.com/google-ads/api/docs/conversions/upload-adjustments){:target="_blank"}, and [customer match lists](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started){:target="_blank"} in a privacy-safe manner. Marketers can use this integration to re-engage users across Search, Shopping, Gmail, YouTube, and Display by combining conversion data with customer match lists for more effective targeting.
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> info "Consent mode"
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> Google enforced consent on March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/actions-google-enhanced-conversions/#consent-mode) and how to set it up.
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> You can connect the Google Ads Conversions Destination to an event source, Reverse ETL source, or Engage space.
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### Prerequisites
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* A Google Ads account and the account ID of your Google Ads Account. This should be 10-digits and in XXX-XXX-XXXX format.
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* For sending data to a Google [Customer Match list](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started){:target="_blank"}, you will either need
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* An [Engage Audience](/docs/engage/audiences/) configured which you can connect to this destination
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* A Google Ads account and its account ID. This should be 10-digits and in XXX-XXX-XXXX format.
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* For sending data to a Google [Customer Match list](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started){:target="_blank"}, you will either need:
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* An [Engage Audience](/docs/engage/audiences/) configured which you can connect to this destination.
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* A Reverse ETL source already set up. If you don’t yet have a Reverse ETL source, follow the instructions in Segment’s [Reverse ETL documentation](/docs/connections/reverse-etl/setup/).
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### Connect to Google Ads
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When setting up conversions in Google Ads to upload data through Segment, select **Manual Import using API or Uploads** as the import type. This option allows Segment to send server-side conversion data through the Google Ads API, ensuring offline conversions and adjustments are uploaded correctly.
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If the **Manual Import using API or Uploads** option is not available, follow the steps detailed in [Google's documentation](https://support.google.com/google-ads/answer/7382633){:target="_blank”}.
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### What are the differences between the Upload Click Conversions and Click Conversion V2 Actions?
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The only difference between the Upload Click Conversions and Click Conversion V2 Actions is that the Click Conversion V2 Action has [sync modes](/docs/connections/destinations/#sync-modes).
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