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[Retentive](https://retentive.io/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) makes your help docs searchable in product so your GTM team can act on data of what each customer is struggling with.
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This destination is maintained by Retentive. For any issues with the destination, [contact the Retentive Support team](mailto:help@retentive.io).
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## Getting Started
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{% include content/connection-modes.md %}
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1. From the Destinations catalog page in the Segment App, click **Add Destination**.
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2. Search for "Retentive" in the Destinations Catalog, and select the "Retentive" destination.
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3. Choose which Source should send data to the "Retentive" destination.
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4. Go to the [Retentive integrations tab](https://app.retentive.io/integrations).
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5. Toggle the Segment integration on, and copy the API key presented.
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6. Enter the "API Key" in the "Retentive" destination settings in Segment.
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## Supported methods
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Retentive supports the following methods, as specified in the [Segment Spec](/docs/connections/spec).
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### Identify
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Send [Identify](/docs/connections/spec/identify) calls to track user metadata alongside their search queries in the Retentive dashboard. For example:
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```js
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analytics.identify('userId123', {
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email:'john.doe@example.com'
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});
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```
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Customer data will only be shown once they perform searches on Retentive.
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### Alias
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Send [Alias](/docs/connections/spec/alias) calls to merge customers from different destinations into a single customer in Retentive. For example:
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