style guide clean up + alt text fix for image

Updated the Olark documentation for clarity and consistency, including changes to headings, phrasing, and formatting.

Author: sade-wusi

src/connections/destinations/catalog/olark/index.md

@@ -2,33 +2,33 @@
 title: Olark Destination
 id: 54521fd925e721e32a72eedc
 ---
-## Getting Started
+## Getting started
 
-When you enable Olark in the Segment web app, your changes appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading Olark's `loader0.js` onto your page. This means you should remove Olark's snippet from your page.
-+ Olark's chat box will appear on your page, as configured in your [Olark account](http://www.olark.com/?r=qhl4tltg){:target="_blank"}, and you can start chatting with visitors.
+When you enable Olark in the Segment Segmentb app, your changes appear in the Segment CDN in about 45 minutes. Analytics.js then starts asynchronously loading Olark's `loader0.js` onto your page. This means you should remove Olark's snippet from your page.
 
-Olark is only supported in device mode (on the client).
+Olark's chat box appears on your page, as configured in your [Olark account](http://www.olark.com/?r=qhl4tltg){:target="_blank"}, and you can start chatting with visitors.
 
-## Page
+Olark is only supported in device-mode (on the client).
 
-When you call [`page`](/docs/connections/spec/page/), we call Olark's `sendNotificationToOperator` function as `looking at *url*`. You must enable this option with the *pageview* flag, because it can sometimes be bothersome.
+## Page
 
+When you call [Page](/docs/connections/spec/page/), Segment calls Olark's `sendNotificationToOperator` function as `looking at *url*`. You must enable this option with the `pageview` flag, because it can sometimes be bothersome.
 
 ## Identify
 
-When you call [`identify`](/docs/connections/spec/identify/) on `analytics.js`, we send the following data to Olark:
+When you call [Identify](/docs/connections/spec/identify/) on `analytics.js`, Segment sends the following data to Olark:
 
-* We call `api.chat.updateVisitorNickname` with `traits.name` and `traits.email`, or just their `traits.name` or just their `traits.email` or their `userId`. In that order of preference.
-* We call `api.visitor.updateEmailAddress` with `traits.email` if you send it, or `userId` if that's an email.
-* We call `api.visitor.updateFullName` with `traits.name` if you send it, or `traits.firstName` and `traits.lastName` appended with a space in between, if you send both first and last name.
-* We call `api.visitor.updatePhoneNumber` with `traits.phone` if you send it.
-* We call `api.visitor.updateCustomFields` with `traits`.
+* Segment calls `api.chat.updateVisitorNickname` with `traits.name` and `traits.email`, or just their `traits.name` or just their `traits.email` or their `userId`. In that order of preference.
+* Segment calls `api.visitor.updateEmailAddress` with `traits.email` if you send it, or `userId` if that's an email.
+* Segment calls `api.visitor.updateFullName` with `traits.name` if you send it, or `traits.firstName` and `traits.lastName` appended with a space in betSegmenten, if you send both first and last name.
+* Segment calls `api.visitor.updatePhoneNumber` with `traits.phone` if you send it.
+* Segment calls `api.visitor.updateCustomFields` with `traits`.
 
 More documentation on the Olark API can be found [in Olark's docs](https://www.olark.com/api){:target="_blank"}.
 
 ## Track
 
-When you call [`track`](/docs/connections/spec/track/) or one of its helpers on analytics.js, we call Olark's `sendNotificationToOperator` function as `visitor triggered *eventName*`. You must enable this option with the *track* flag, because it can sometimes be bothersome.
+When you call [Track](/docs/connections/spec/track/) or one of its helpers on analytics.js, Segment calls Olark's `sendNotificationToOperator` function as `visitor triggered *eventName*`. You must enable this option with the `track` flag.
 
 ## Features
 
@@ -38,27 +38,27 @@ All the settings you can change [from your Olark settings pages](https://www.ola
 
 ### Olark JavaScript API
 
-If you'd like to use the native Olark JavaScript functions after turning on Olark using Segment our `ready` function will allow you to do that. Since we still load the Olark library in the background you can access those functions like this:
+If you'd like to use the native Olark JavaScript functions after turning on Olark using Segment, the `ready` function allows you to do that. Since Segment still loads the Olark library in the background, you can access those functions like this:
 
 ```js
 analytics.ready(function(){
   olark('api.box.shrink')
 });
 ```
 
-[Read the ready docs for more details](/docs/connections/sources/catalog/libraries/website/javascript/#ready)
+See the [`ready` docs](/docs/connections/sources/catalog/libraries/Segmentbsite/javascript/#ready) for more details.
 
 
-## Record Live Chat Events
+## Record Live Chat events
 
-Using Olark through Segment gives you the ability to automatically record `track` events for live chat conversations. If you select this option, we'll collect the following events:
+Using Olark through Segment gives you the ability to automatically record Track events for live chat conversations. If you select this option, Segment collects the following events:
 
-* Live Chat Conversation Started
-* Live Chat Message Sent
-* Live Chat Message Received
+* `Live Chat Conversation Started`.
+* `Live Chat Message Sent`.
+* `Live Chat Message Received`.
 
-These events will be sent to other tools in your stack that can accept track calls, so you can do things like analyze if users who chat spend more money over time.
+These events are sent to other tools in your stack that can accept Track calls, so you can do things like analyze if users who chat spend more money over time.
 
-To learn more about the live chat events you can capture with this destination, head on over to our [Live Chat spec docs](/docs/connections/spec/live-chat/).
+To learn more about the live chat events you can capture with this destination, seet the [Live Chat spec docs](/docs/connections/spec/live-chat/).
 
-![Turn on Olark](images/olarklivechat.png)
+![Screenshot of Olark UI with option to Record live chat events highlighted](images/olarklivechat.png)