Edits

Author: sade-wusi

src/connections/destinations/catalog/actions-stackadapt-audiences/index.md

@@ -25,15 +25,18 @@ If you do not have an existing StackAdapt read & write API key, contact the [Sta
 1. In your Segment workspace, navigate to **Connections > Catalog > Destinations**.
 2. Search for and select "StackAdapt Audiences".
 3. Click **Add Destination**.
-4. Select an existing source that is Engage Space to connect to the StackAdapt Audience destination.
+4. Select an existing Engage space source to connect to the StackAdapt Audience destination.
 5. Enter a name for your destination.
-6. On the Settings screen, provide your StackAdapt GraphQL API token, then select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.
-   > When you're on StackAdapt platform, navigate to `Execute` (or `Overview`), then click on `Advertiser`. Next, select an advertiser from the `Filter` section at the top. You can find the advertiser ID in the URL after `advertiser=`.
-7. Toggle on the destination using **Enable Destination**.
+6. On the Settings screen, provide your StackAdapt GraphQL API token. Then, select the advertiser you want to sync the audience with. You can identify an advertiser by [finding its ID in StackAdapt](#finding-the-advertiser-id-in-stackadapt).
+7. Toggle the destination on using **Enable Destination**.
 8. Click **Save Changes**.
-9. Follow the steps in the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or [sync an Engage Audience](#sync-an-engage-audience).
+9. Follow the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or [sync an Engage Audience](#sync-an-engage-audience).
 10. Enable the destination and click **Save Changes**.
 
+#### Finding the advertiser ID in StackAdapt
+In the StackAdapt, go to `Execute` (or `Overview`) and click `Advertiser`.
+From the `Filter` section, select the advertiser. The advertiser ID appears in the URL after `advertiser=`.
+
 ### Sync an Engage Audience
 
 To sync an Engage audience with StackAdapt:
@@ -44,20 +47,20 @@ To sync an Engage audience with StackAdapt:
 4. Create a mapping: In the mappings tab, click **New Mapping** and select **Forward Audience Event**.
 5. Define the event trigger: Click **Add Condition** and add this condition: **Event Type is `Track` or `Identify`**.
 
-To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to **Audience & Attribution > Customer Data > Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.
+To verify that your audience syncs with StackAdapt, open StackAdapt and navigate to **Audience & Attribution > Customer Data > Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.
 
 > info "Syncs can take up to 4 hours"
 > It can take up to 4 hours from the time you initiate a sync for profiles to show up in StackAdapt.
 
-If you want to create a StackAdapt audience from your Engage audience:
+To create a StackAdapt audience from your Engage audience:
 
 1. Open StackAdapt and navigate to **Audience & Attribution > Data Data > Segments**, then click **Create Segment**.
-2. Select the advertiser you have synced your audience to
-3. Choose **Profile Properties** > **Segment**, choose **External Audience Name** as the rule
-4. Select a condition and input the audience name as the filter.
-   > For the audience name, please use the snake case name of the Segment Engage audience which can be found under **Settings** tab
-   
-   [Image showing sample audience settings tab](images/audience-example.png)
+2. Select the advertiser you have synced your audience to.
+3. Choose **Profile Properties** > **Segment** and select **External Audience Name** as the rule.
+4. Select a condition and put in the audience name as the filter.
+   > info "Audience name format"
+   > Use the *snake_case* name of the Segment Engage audience which can be found in **Settings**.
+   ![Image showing sample audience settings tab](./images/audience-example.png)
 5. Click **Submit** to create the segment.
 
 ### Sending an audience to StackAdapt