Merge pull request #7901 from segmentio/wilwong-twilio-patch-2

Updates to audience run behavior

Author: stayseesong

src/engage/audiences/linked-audiences.md

@@ -224,7 +224,7 @@ The Event content dropdown shows you a preview of what the data sent to your des
 
 ## Step 4: Enable your Linked Audience
 
-After building your Linked Audience, choose **Save and Enable**. You'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically disables your audience so that it doesn't start computing until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream. 
+After turning on your activation, you'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically creates your audience in a disabled state so that it doesn't start running until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream. Segment automatically triggers a run when you enable your audience. The next run time will be dictated by your configured run schedule.
 
 To enable your audience, select the **Enabled** toggle, then select **Enable audience**.
 
@@ -247,6 +247,10 @@ You can also click **Run Now** on the Audience Overview page at any time (even i
 
 There may be up to a five minute delay from the configured start time for audiences that are configured with the **Interval** and **Day and time** run schedules. For example, if you configured an audience with the **Day and time** compute schedule to run on Mondays at 8am, it can compute as late as Monday at 8:05am. This is to help us better manage our system load.
 
+> info ""
+> When configuring an interval run schedule, the system uses a cron-based mechanism anchored to UTC, meaning the next run time aligns with the nearest UTC-based interval cycle, which may shift the schedule relative to your local time zone.
+> When you set a 24-hour interval run schedule at, for example, 4 PM PST, the cron-based system using UTC schedules the next run for 5 PM PST the same day, as it aligns with 12 AM UTC; however, if set after 5 PM PST, the next run will be at 5 PM PST the following day.
+
 ## Step 5: Monitor your activation
 
 With your Linked Audience activated, follow these steps to monitor your activation: