Add feedback from Burr to Why RHTAP document. Also tries to add back an xref that didn't work last week.

Author: chloeredhat

docs/modules/ROOT/pages/getting-started/why-product-name.adoc

@@ -1,14 +1,14 @@
 = Why {ProductName}?
 
-Developing an app is a long, expensive process. Multiple teams, computing power, and a whole lot of time make the endeavor of launching an app _expensive_. 
+Developing an app is a long, costly process. Multiple teams, computing power, and a whole lot of time make the endeavor of launching an app _expensive_. 
 
 Enter {ProductName} – your one stop shop for building, testing, and deploying source code with secure CI/CD. Simply input the URL of your repository into our service, and we get to work building a pipeline, generating a snapshot, testing your code, and ultimately deploying your application to the hybrid cloud. Quickly get your app out to the world and then immediately see the value that it creates.
 
 *Give us a few clicks, and we’ll get you started in a few minutes.*
 
-We’re _secure_: We provide support for https://slsa.dev/spec/v0.1/levels#summary-of-levels[SLSA Level 3] compliance to help you spot critical vulnerabilities. You can rest assured that our strong protections against tampering and threats can help keep you and your applications safe. 
+_We’re secure_: We provide support for https://slsa.dev/spec/v0.1/levels#summary-of-levels[SLSA Level 3] compliance to help you spot critical vulnerabilities. You can rest assured that our strong protections against tampering and threats can help keep you and your applications safe. 
 
-We’re _customizable_: Whether you’re using our application’s user interface, or working on the command line, we enable you to customize the service to your team’s unique needs. 
+_We’re fast_: We help you import, containerize, and deploy your applications in minutes. 
 
 Let’s get to work and give you back the time, effort, and money that your developers traditionally spent on manual processes. 
 
@@ -53,6 +53,5 @@ After you merge the PR, the commit activity shows that the merged commit is bein
 
 With {ProductName}, it’s easy to automate the application creation process from commit to production deployment.
 
-
 == What’s next 
-To learn how to create an app with a sample, go 
+To learn how to create an app with a sample, go to xref:getting-started/index.adoc[Get started].