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Refocus homepage on Consumer DeFi positioning #278
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Update homepage to emphasize Cadence as the premier language for building Consumer DeFi applications. Changes include: - Update hero section and tagline to focus on Consumer DeFi - Replace NFT code example with DeFi Vault resource demonstrating financial primitives - Reframe intro text to highlight resource-oriented security model and user asset protection - Emphasize DeFi-specific security benefits and attack surface reduction - Add Flow Actions and Scheduled Transactions as key differentiators - Highlight infrastructure scalability, low costs, and fast development cycles - Focus feature sections on DeFi use cases: composability, atomic transactions, and consumer scale - Update meta description and site tagline - Add strategic links to developer resources The new positioning targets DeFi developers building financial applications for mainstream audiences.
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briandoyle81
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Nov 6, 2025
briandoyle81
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Nov 6, 2025
briandoyle81
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Nov 6, 2025
briandoyle81
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Nov 6, 2025
briandoyle81
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Nov 6, 2025
briandoyle81
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briandoyle81
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briandoyle81
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briandoyle81
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Update the homepage code example to showcase DeFi-specific features: - Demonstrates Flow Actions composing atomic operations (claim → swap → restake) - Shows Scheduled Transactions for recurring automation - Better illustrates the unique capabilities that enable Consumer DeFi - Updated syntax highlighter to support transaction keywords and comments This example directly showcases the key differentiators mentioned in the homepage content.
briandoyle81
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Nov 10, 2025
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Blocking so we can validate example code with cadence engineer
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Summary
This PR refocuses the Cadence homepage to position the language as the premier choice for building Consumer DeFi applications, moving away from generic smart contract messaging.
Key Changes
Messaging & Positioning:
Code Example:
Content Updates:
Strategic Links Added:
Target Audience
DeFi developers building financial applications for mainstream consumer audiences who need:
This positioning aligns with Flow's strategic focus on Consumer DeFi and targets developers building the next generation of accessible financial applications.