diff --git a/README.md b/README.md
index 396026b..222e177 100644
--- a/README.md
+++ b/README.md
@@ -77,7 +77,7 @@ fluentd >= 0.14.0
   exchange foo # required: name of exchange
   exchange_type fanout # required: type of exchange e.g. topic, direct
   exchange_durable false
-  routing_key hoge # if not specified, the tag is used
+  routing_key hoge # if not specified, the tag is used. You can use placeholders like ${tag}, ${time}, ${record["key"]} here.
   heartbeat 10 # integer as seconds or :server (interval specified by server)
   <format>
     @type json # or msgpack, ltsv, none
diff --git a/lib/fluent/plugin/out_rabbitmq.rb b/lib/fluent/plugin/out_rabbitmq.rb
index 30e0d53..91a4f4d 100644
--- a/lib/fluent/plugin/out_rabbitmq.rb
+++ b/lib/fluent/plugin/out_rabbitmq.rb
@@ -20,7 +20,10 @@ module Fluent::Plugin
   class RabbitMQOutput < Output
     Fluent::Plugin.register_output("rabbitmq", self)
 
-    helpers :formatter, :inject, :compat_parameters
+    helpers :formatter, :inject, :compat_parameters, :event_emitter
+
+    PLACEHOLDER_RECORD = /\$\{record\["([^"]+)"\]\}/.freeze
+    PLACEHOLDER_REGEX  = /\$\{[^}]+\}/.freeze
 
     config_section :format do
       config_set_default :@type, "json"
@@ -110,6 +113,8 @@ def configure(conf)
       @publish_options[:app_id] = @app_id if @app_id
 
       @formatter = formatter_create(default_type: @type)
+
+      @use_evaluated_routing_key = @routing_key && @routing_key.match?(PLACEHOLDER_REGEX)
     end
 
     def multi_workers_ready?
@@ -137,12 +142,11 @@ def shutdown
       super
     end
 
-    def set_publish_options(tag, time, record)
+    def set_publish_options(tag, time, record, chunk=nil)
+      rk = resolve_routing_key(tag, time, record, chunk)
+      
       @publish_options[:timestamp] = time.to_i if @timestamp
-
-      if @exchange_type != "fanout"
-        @publish_options[:routing_key] = @routing_key || tag
-      end
+      @publish_options[:routing_key] = rk if @exchange_type != "fanout"
 
       if @id_key
         id = record[@id_key]
@@ -163,11 +167,29 @@ def write(chunk)
       tag = chunk.metadata.tag
 
       chunk.each do |time, record|
-        set_publish_options(tag, time, record)
+        set_publish_options(tag, time, record, chunk)
         record = inject_values_to_record(tag, time, record)
         buf = @formatter.format(tag, time, record)
         @bunny_exchange.publish(buf, @publish_options)
       end
     end
+
+    def resolve_routing_key(tag, time, record, chunk=nil)
+      return @routing_key || tag unless @use_evaluated_routing_key
+
+      if chunk
+        extract_placeholders(@routing_key, chunk)
+      else
+        expand_placeholders_runtime(@routing_key, tag, time, record)
+      end
+    end
+
+    def expand_placeholders_runtime(str, tag, time, record)
+      s = str.dup
+      s.gsub!('${tag}', tag.to_s)
+      s.gsub!('${time}', time.to_i.to_s)
+      s.gsub!(PLACEHOLDER_RECORD) { record[$1] ? record[$1].to_s : "" }
+      s
+    end
   end
 end
diff --git a/test/plugin/test_out_rabbitmq.rb b/test/plugin/test_out_rabbitmq.rb
index bb15972..b0dc3fb 100644
--- a/test/plugin/test_out_rabbitmq.rb
+++ b/test/plugin/test_out_rabbitmq.rb
@@ -209,4 +209,24 @@ def test_buffered_emit
     assert_equal(record, JSON.parse(body))
     assert_equal(@time, properties[:timestamp].to_i)
   end
+  
+  def test_dynamic_routing_key_from_record
+    d = create_driver(%[
+      exchange test_out_dynamic
+      exchange_type topic
+      routing_key test_out_dynamic.${record["build_id"]}
+    ])
+
+    queue = @channel.queue("test_out_dynamic_123")
+    topic_exchange = Bunny::Exchange.new(@channel, "topic", "test_out_dynamic")
+    queue.bind(topic_exchange, routing_key: "test_out_dynamic.123")
+
+    record = {"build_id" => "123", "msg" => "hello dynamic"}
+    d.run(default_tag: "app.build") do
+      d.feed(@time, record)
+    end
+
+    _, _, body = queue.pop
+    assert_equal(record, JSON.parse(body))
+  end
 end