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GeneralML/Cohort_Basket_Analysis/[Advanced] Cohort Analysis - Customer Segmentation (2).ipynb

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"cell_type": "markdown",
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"metadata": {},
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"source": [
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"### Interpretation\n",
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"By using this plot, we know how each segment differs. It describes more than we use the summarized table.\n",
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"\n",
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"1. Thluster 0 is frequent, spend more, and they buy the product recently. Therefore, it could be the cluster of a loyal customer.\n",
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"2. The cluster 1 is less frequent, less to spend, but they buy the product recently. Therefore, it could be the cluster of new customer.\n",
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"3. The cluster 2 is less frequent, less to spend, and they buy the product at the old time. Therefore, it could be the cluster of churned customers."
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"1. **The cluster 0** is frequent, spend more, and they buy the product recently. Therefore, it could be the cluster of a loyal customer.\n",
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"\n",
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"2. **The cluster 1** is less frequent, less to spend, but they buy the product recently. Therefore, it could be the cluster of new customer.\n",
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"\n",
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"3. **The cluster 2** is less frequent, less to spend, and they buy the product at the old time. Therefore, it could be the cluster of churned customers."
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]
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},
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{
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"https://towardsdatascience.com/top-3-methods-for-handling-skewed-data-1334e0debf45<br>\n",
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"https://www.geeksforgeeks.org/elbow-method-for-optimal-value-of-k-in-kmeans/"
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]
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},
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{
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"cell_type": "code",
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"execution_count": null,
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"metadata": {},
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"outputs": [],
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"source": []
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}
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],
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"metadata": {

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