Fix CTAs with script (#57843)

Co-authored-by: Copilot <175728472+Copilot@users.noreply.github.com>

Author: subatoi

content/admin/data-residency/about-github-enterprise-cloud-with-data-residency.md

@@ -16,7 +16,7 @@ By default, {% data variables.product.company_short %} stores data for {% data v
 
 You can **get started with data residency** by setting up a trial of {% data variables.product.prodname_ghe_cloud %}.
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=about+ghec+with+data+residency&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ## What is {% data variables.product.prodname_ghe_cloud %}?
 

content/admin/data-residency/getting-started-with-data-residency-for-github-enterprise-cloud.md

@@ -41,7 +41,7 @@ To get started with {% data variables.enterprise.data_residency_short %}, you wi
 * Includes access to most {% data variables.product.prodname_enterprise %} features, though not the features listed in [Features not included in the trial](/admin/overview/setting-up-a-trial-of-github-enterprise-cloud#features-not-included-in-the-trial)
 * Allows you to create up to **three new organizations**
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=get+started+with+data+residency&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 1. Visit the trial page by clicking the link above.
 1. Select **Get started with managed users**.

content/admin/index.md

@@ -66,7 +66,7 @@ redirect_from:
 introLinks:
   overview: '{% ifversion ghes %}/admin/overview/about-github-enterprise-server{% elsif ghec %}/admin/overview/about-github-enterprise-cloud{% endif %}'
   releases: '{% ifversion ghes %}/admin/all-releases{% endif %}'
-  try_ghec_for_free: '{% ifversion ghec %}https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=enterprise+administrators+landing+page&ref_page=docs{% endif %}'
+  try_ghec_for_free: '{% ifversion ghec %}https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise{% endif %}'
 changelog:
   label: enterprise
 featuredLinks:

content/admin/overview/setting-up-a-trial-of-github-enterprise-cloud.md

@@ -18,7 +18,7 @@ shortTitle: Enterprise Cloud trial
 
 To set up a trial, you must be signed in to a personal account. If you don't have a personal account, see [AUTOTITLE](/free-pro-team@latest/get-started/start-your-journey/creating-an-account-on-github).
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=setting+up+a+trial+of+github+enterprise+cloud&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 {% data reusables.enterprise.enterprise-types %}
 

content/contributing/style-guide-and-content-model/style-guide.md

@@ -149,7 +149,7 @@ We should only use a CTA when the answer to both questions is yes.
 
 A CTA is an explicit direction to the user to take an immediate action, such as “Try Copilot for free” or “Create your own repository”. A CTA in our documentation should only lead people to a {% data variables.product.company_short %}-owned domain.
 
-For example, the CTA on [AUTOTITLE](/enterprise-cloud@latest/admin/overview/setting-up-a-trial-of-github-enterprise-cloud) links to [an enterprise sales page](https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=setting+up+a+trial+of+github+enterprise+cloud&ref_page=docs) on {% data variables.product.prodname_dotcom_the_website %}.
+For example, the CTA on [AUTOTITLE](/enterprise-cloud@latest/admin/overview/setting-up-a-trial-of-github-enterprise-cloud) links to [an enterprise sales page](https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=text&ref_plan=enterprise) on {% data variables.product.prodname_dotcom_the_website %}.
 
 Style a CTA using the following format.
 

content/copilot/concepts/agents/coding-agent/about-coding-agent.md

@@ -2,7 +2,7 @@
 title: About GitHub Copilot coding agent
 shortTitle: About coding agent
 intro: You can assign {% data variables.product.github %} issues to {% data variables.product.prodname_copilot_short %}, or ask {% data variables.product.prodname_copilot_short %} to create a pull request.
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=about+assigning+issues+to+copilot&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/concepts/agents/coding-agent/managing-access.md

@@ -3,7 +3,7 @@ title: Managing access to GitHub Copilot coding agent
 shortTitle: Managing access
 allowTitleToDifferFromFilename: true
 intro: Find out about {% data variables.copilot.copilot_coding_agent %} policies available for {% data variables.copilot.copilot_enterprise %} and {% data variables.copilot.copilot_for_business %}, and about disabling the agent for specific repositories.
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=enabling+copilot+coding+agent&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/get-started/plans.md

@@ -41,9 +41,9 @@ Start using {% data variables.product.prodname_copilot_short %} by signing up fo
 
 * **{% data variables.copilot.copilot_free_short %}** — Try {% data variables.product.prodname_copilot_short %} with limited features and requests. [Start using {% data variables.copilot.copilot_free_short %}](https://github.com/copilot).
 
-* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs).
+* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text).
 
-* **{% data variables.copilot.copilot_pro_plus_short %}** — Unlock advanced AI models, extended request limits, and extra capabilities. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_cta=Copilot+Pro%2B&ref_loc=subscriptions+page&ref_page=docs).
+* **{% data variables.copilot.copilot_pro_plus_short %}** — Unlock advanced AI models, extended request limits, and extra capabilities. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=purchase&ref_style=text&ref_plan=pro).
 
 * **{% data variables.copilot.copilot_business_short %}** — For teams and organizations. [Subscribe to {% data variables.copilot.copilot_business_short %}](https://github.com/github-copilot/purchase?priority=business&cft=copilot_li.copilot_plans.cfb).
 

content/copilot/get-started/what-is-github-copilot.md

@@ -60,7 +60,7 @@ There are a few ways you can start using {% data variables.product.prodname_copi
 ### For individuals
 
 * **Try {% data variables.product.prodname_copilot_short %} for free**: Use {% data variables.copilot.copilot_free_short %} to explore core {% data variables.product.prodname_copilot_short %} features with no paid plan required.
-* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
+* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
 * **Eligible for free {% data variables.copilot.copilot_pro_short %} access?** Students, teachers, and open source maintainers may qualify for {% data variables.copilot.copilot_pro_short %} at no cost. See [AUTOTITLE](/copilot/managing-copilot/managing-copilot-as-an-individual-subscriber/getting-free-access-to-copilot-as-a-student-teacher-or-maintainer).
 * **Organization members**: If your organization or enterprise has a {% data variables.product.prodname_copilot %} plan, you can request access to {% data variables.product.prodname_copilot_short %} by going to [https://github.com/settings/copilot](https://github.com/settings/copilot) and requesting access under "Get {% data variables.product.prodname_copilot_short %} from an organization."
 

content/copilot/how-tos/administer-copilot/manage-for-enterprise/manage-copilot-coding-agent.md

@@ -3,7 +3,7 @@ title: Managing GitHub Copilot coding agent in your enterprise
 intro: 'Enable members of your enterprise to use {% data variables.copilot.copilot_coding_agent %} and control the repositories where it is available.'
 allowTitleToDifferFromFilename: true
 permissions: Enterprise owners
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=making-cca-available-ent" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics: