Fine-tune wording according to trademark guidelines

Author: derjust

README.md

@@ -5,7 +5,8 @@
 
 # Spring  Data DynamoDB #
 
-The primary goal of the [Spring® Data](http://www.springsource.org/spring-data) project is to make it easier to build Spring-powered applications that use data access technologies. This module deals with enhanced support for [Amazon DynamoDB](https://aws.amazon.com/dynamodb/) based data access layers.
+The primary goal of the [Spring® Data](http://www.springsource.org/spring-data) project is to make it easier to build Spring-powered applications that use data access technologies.
+This module deals with enhanced support for a data access layer built on [AWS DynamoDB](https://aws.amazon.com/dynamodb/).
 
 ## Supported Features ##
 

pom.xml

@@ -5,7 +5,9 @@
     <artifactId>spring-data-dynamodb</artifactId>
     <version>5.0.1-SNAPSHOT</version>
     <name>Spring Data DynamoDB</name>
-    <description>The primary goal of the Spring® Data project is to make it easier to build Spring-powered applications that use data access technologies. This module deals with enhanced support for Amazon DynamoDB based data access layers.</description>
+    <description>The primary goal of the Spring® Data project is to make it easier to build Spring-powered applications
+        that use data access technologies.
+        This module deals with enhanced support for a data access layer built on AWS DynamoDB.</description>
     <url>http://github.com/derjust/spring-data-dynamodb</url>
 
     <licenses>