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articles/en/Viva/leadervscommunicator.md

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@@ -31,6 +31,8 @@ While both leaders and corporate communicators use Viva Engage as a communicatio
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Leaders are typically more visible on the platform, sharing personal and strategic content that aims to build trust and rapport. Corporate communicators, by contrast, focus on crafting and distributing messages that reflect the organization’s needs, ensuring that communication flows smoothly. They are more focused on the "how" of communication, while leaders focus on the "what" and "why."
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<img src="/articles/images/leadersvscommunicators.PNG" width="400">
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