000-400: leader vs communicator start

Author: PowershellScripts

articles/en/Viva/leadervscommunicator.md

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+---
+layout: page
+title: 'Leaders vs Corporate Communicators'
+menubar: docs_menu
+hero_image: '/img/IMG_20220521_140146.jpg'
+show_sidebar: false
+hero_height: is-small
+date: '2024-02-03'
+---
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+Viva Engage: Leaders vs Corporate Communicators
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+Viva Engage provides two special privileged roles that allow users for extra communication capabilities. One of them is Leaders and the other Corporate Communicator While both groups are integral to fostering a healthy organizational culture, their roles, approaches, and objectives differ. Understanding these distinctions can help leverage Viva Engage to its full potential.
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+Leaders in Viva Engage
+Leaders play a vital role in shaping the vision and culture of an organization. On Viva Engage, they use the platform to communicate directly with employees, often sharing high-level insights, strategic direction, and personal stories that inspire and motivate. Leaders act as the voice of the company’s long-term goals and values, ensuring that employees feel connected to the bigger picture. Their presence helps humanize leadership, creating a more open and accessible communication channel between top management and the workforce.
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+Leaders receive additional features in Viva Engage, such as leadership corner  thought leadership, provide updates on organizational progress, and celebrate successes. They often engage in two-way communication, responding to comments and questions, which builds trust and fosters a sense of inclusivity. For leaders, the platform is a tool for demonstrating transparency and promoting a shared purpose.
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+Corporate Communicators in Viva Engage
+Corporate communicators, on the other hand, are the strategic minds behind the messaging. Their primary function is to ensure that information is disseminated clearly, consistently, and in alignment with company policies. They are responsible for crafting messages that resonate across diverse audiences within the organization, ensuring that corporate news, updates, and campaigns reach employees in an engaging and effective manner.
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+In Viva Engage, corporate communicators curate content that aligns with the organization’s objectives, often coordinating with leaders to ensure that key messages reflect the company’s values and priorities. They may also manage engagement metrics, oversee content calendars, and analyze how employees interact with the platform. Their role is to ensure that communication is not only effective but also strategic, driving engagement and maintaining clarity across all channels.
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+Key Differences Between Leaders and Corporate Communicators
+While both leaders and corporate communicators use Viva Engage as a communication tool, their goals and approaches differ. Leaders focus on inspiring, engaging, and sharing high-level insights, while corporate communicators work behind the scenes to ensure that messaging is cohesive and aligned with broader organizational strategies.
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+Leaders are typically more visible on the platform, sharing personal and strategic content that aims to build trust and rapport. Corporate communicators, by contrast, focus on crafting and distributing messages that reflect the organization’s needs, ensuring that communication flows smoothly. They are more focused on the "how" of communication, while leaders focus on the "what" and "why."